When I started to implement InterNETwork Marketing techiques to my offline MLM Network Marketing business, I was lost. It took me 7 years to realise
The Truth About MLM Network Marketing
- that it is NOT very different from, and faced the same challenges of traditional small businesses! As one of the pioneers in Asia to begin bridging internet to network marketing, I had to resort to quite a bit of trial and error to see what works for Asia.
From Nobody to No. 1 Renegade Network Marketer in Asia Within 6 Months!
The Four Main Components of InterNETwork Marketing
I will share with you what I have put together that worked so well for me, so that you can save time (and money!) while generating lots of qualified prospects for your business. There are 4 main components you must put together:-
1) Social Media Marketing and Pay-Per-Click Advertising
In the real world, we have human traffic passing by retail stores. In the online world, there is the equivalent of what we call "search traffic". In the real world, your retail store gets found when people pass by your store. In the online world, your content (articles you write on your website, blog or content sharing sites like Squidoo or Hubpages) gets found when people search for a relevant keyword on Google or any other search engines.
There are "free search traffic" and there are "paid search traffic". Whenever you do a search on a certain keyword on Google or Yahoo, you get search result listings. The results listed on the left are "free", while those listed on the right under "Sponsored Links" are paid by advertisers.
When you write good content with good keywords and post it onto your website, blog or content sharing sites, you get found by search engines and they will list your link in the search results for free. The more relevant your content, the higher your link will appear on the search results.
When you click on the results listed, you'll get directed to the website which the link belong to. If it's one of the sponsored links on the right side that you have clicked, the advertiser will have to pay for your click, hence the term "Pay-Per-Click" advertising.
2) Website
After people clicked on your link, either through free search engine listings or through online Pay-Per-Click advertisements, you will need a landing page on your website to capture vital information such as Name and Email of your visitors.
Visitors will need to fill up an opt-in form on your website with their information. Most visitors will not just give you their personal contact information. You will probably have to offer something of great value such as a downloadable e-Book, mp3, video or e-Course, in exchange for their name and email.
3) Autoresponder
The contact details of your visitors are collected via an opt-in form and stored in the database of your autoresponder. An autoresponder is basically a emailing software that allows you to manage large numbers of prospects and send personalized (addressing them by their first name) emails to build rapport and relationship.
Building a huge list of captivated prospects is vital. Your visitors may arrive on your website and leave after visiting once. However, if they opt into your mailing list, you are given permission to deepen the relationship and pre-sell them through your follow up emails. This is called permission-based email marketing and it leads to much better conversion rates.
You can even write a sequence of emails (an e-course) just once, and the autoresponder will automatically send out the email sequence to all new prospects opting into your list, hence the name "auto-responder". By sending emails containing valuable tips and information to your list, you are gradually building relationship and trust.
4) Front-End Monetization Strategies
This is the final component of InterNETwork Marketing. Front-end monetization strategies are the various ways you can employ to generate revenue from your list, even before they join your MLM network marketing business.
For example, you may offer your prospects a low-priced but high-valued info product or recommend some tools necessary for online marketing. After buying the info product or tools, some may be interested in joining your MLM networking markeing business. However, even if they don’t, you would have already generated some cash flow from these front-end monetization strategies to sustain your business.
This cash flow generated can be used for funding your pay-per-click advertisements on Google, which in turns allow you to put up even more advertisements. Done in the right way, it can allow you to advertise for free indefinitely.
Attract Prospects NOW with InterNETwork Marketing!
With a good overview of InterNETwork Marketing, you can learn more about how you can attract endless qualified prospects using the internet by subscribing to my free 7-Day e-Course "The 7 Hard Facts of InterNETwork Marketing".
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7 Hard Facts of InterNETwork Marketing
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