Let's recall the
Net Profit Equation
you have learnt in Day 2. The 3 components of business profits in MLM Network Marketing are:-
1) Marketing System - covered in
Day 3
and
Day 4
of the Boot Camp 2) Training System 3) Compensation Plan
So today, we will cover the 2nd part of the Business Profits Equation, which is the MLM Training System.
Modern Day S-Quadrant People High Tech without the High Touch
The high-touch MLM Training System is what differentiates MLM Network Marketing from high-tech online Internet Marketing. A high-touch MLM Training system, is one that focuses on human interaction, builds relationships and personal development. Most high-tech internet marketers that sell affiliate programs do not have in place a good high-touch training system to build relationships and train their team. The result is that the attrition rate of team members is high, and customer loyalty is low. All these makes it very difficult to build a long-term stream of passive income (or a walk-away income that keeps coming in even if you are not there) that grows by itself.
While the internet marketer may be great in generating sales himself, and makes lots of money, he may find it difficult to duplicate his affiliates to attain his level of competency without a good training system.
This, in my opinion, is the modern day internet-equivalent of S-quadrant self-employed people. Like all S-quadrants, he works he get paid, he doesn't work he doesn't get paid!
Who Drives Your Business?
It is my LEADERS, not customers, driving these luxury cars!
Unlike internet marketing, in MLM Network Marketing however, some companies have proven MLM training systems that have been developed and perfected and are truly effective in developing leaders. Always remember, it is not the customers that drives the business...LEADERS DRIVE BUSINESS. That's why the team with the most leaders (not the most customers) always create the biggest business volumes!
Leaders take care of your MLM Network Marketing business for you, not your customers or your MLM company. Only when you have leaders in your team, can you have a true passive income. A good MLM training system provides the business education that is crucial in running a huge international team of leaders.
In fact, from my 7 years of experience in Network Marketing, choosing to
The Right MLM Training System with The Right Team
is more important than choosing which companies to join! Because there are no successful industries, only successful people. You would want to join a team with a good training system and the most number of successful leaders, because success is about mindset and skillset, and these factors determine your success more than the MLM company's compensation plan or products!
How to Choose a High-Touch MLM Training System?
There are 3 components in a High-Touch MLM Training System:
1) Leaders This is the core of the MLM Training System. You need to find out who are the leaders driving the MLM Training System, how long have they been in this business, what are the markets they can support, how has their team performed in terms of market share in the MLM company, and above all, are they a bunch of people with INTEGRITY. These will give you some indications as to how well you fit into the team's culture and values, and how much support and training you are going to get.
2) Meetings There must be meetings! If meetings are not important (that's what internet marketing supporters say), then explain why are there so many hotel conference rooms?! And also why do world leaders have meet when they can teleconference? Because nothing can replace that warm smile and reassuring handshake that exudes your sincerity! So don't believe it when people tell you about automated online money making businesses that do not require you to make a single phone call or meet a single person. When it's too good to be true, believe it, it's too good to be true!
There must be various types of meetings to support your business.
Opportunity Product Presentation (OPP) For interested prospects that come through your Marketing System to understand about what your company offers.
New Distributor Orientation (NDO) To give your new distributors, the big picture roadmap and techniques on building a network marketing business
Product Testimonial Day and Product Training For prospects interested in products to try out products and to hear from other satisfied customers. This is important because you need to build both a customer base as well as a network of business builders.
Special Topics Training These are specialized in-depth mindset and skillset trainings, targeted at more experienced business builders. They cover everything from leadership to team building to international business strategies.
Leaders Masterminding This is where the top leaders meet up every month to evaluate progress, set goals and formulate strategies for the entire team.
3) Tools The Leaders and Meetings are the software, this is the hardware: Training CDs. These are your 24/7 trainers, you listen to them in your car, while you are taking a bath and before you sleep. This is what that will train your leaders, even when you are not around. Tools are extremely important when you are building teams in many countries. I have personally depended on them to train my oversea teams when I'm away. And each time when I return, I discovered that my leaders have become more matured and their business volume has increased!
I myself have gotten all my business education from a great MLM training system. I have committed mentors with integrity guiding me every step of the way, and my success has everything to do what I have learnt from them. Without them, I would never have made it through the mine fields of old-school MLM.
Now that you understand what is a Marketing System and a Training System, I will share with you the final piece of the puzzle - The Compensation Plan.
Let's move on to Fact 6 of the 7 Hard Facts of InterNETwork Marketing.
Committed to Your Freedom,
Willy Lim, "Bridging InterNET to NETwork Marketing"
